GĂ idhlig

Hello

I'm a freelance media worker based in Scotland.

I started working in the media in 1995. Since then, I've helped lots of different organisations - big and small - and I've learned a lot along the way.

I can bring that experience to your organisation. And as an associate of Cambium Advocacy I can also help you get support in policy development and effective campaigning.


Media relations

I create and deliver effective media strategies and communications. I can work alongside you to sharpen your key messages, deepen understanding of your audiences, decide on your most important media targets, create benchmarks, and design media monitoring systems that are practical and useful.

I have lots of experience in the presentation of public policy, helping you reach journalists and other audiences that are important to you.

I give training on effective writing, building relationships with journalists and dealing with media interviews.

I've worked with large third sector organisations. as well as many smaller charities, community groups and social enterprises.

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Media production

I'm an experienced producer of content for print, radio, television and the web.

I've produced hundreds of hours of live television for BBC Scotland and BBC ALBA. I'm a BBC-trained video journalist. I've produced web content for the BBC and The Herald. I've built and maintained websites for news organisations, community organisations and charities. I've been an editor and sub-editor for newspapers. I've produced short films for Oxfam Scotland and others. I've project-managed the creation of web and print communications products. And I've created social media content for BBC ALBA and Oxfam Scotland.

I can give advice on what media are best suited to your needs and I can work with you to create effective communications products.

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Journalism

I've been a reporter in print, radio, television and on the web.

Throughout my career, I've always tried to find original stories that are important. That has involved investigative reporting, using Freedom of Information requests, data journalism, and helping tell the stories of people who have knowledge and experience of the subject I'm looking at.

I'm particularly interested in how public policy impacts people's lives, and in the links between government and the private sector. Some of my stories have directly led to policy changes.

At the moment, I'm starting to explore the power of the web for story-telling, adding knowledge about coding and web layout to my existing skills.

If you have a story you think I should look at, please don't hesitate to get in touch.

Contact me