I'm a freelance media worker based in Scotland.

I started working in the media in 1995. Since then, I've helped lots of different organisations - big and small - and I've learned a lot along the way.

I can bring that experience to your organisation. And as an associate of Cambium Advocacy I can also help you get support in policy development and effective campaigning.

Media relations

I create and deliver effective media strategies and communications. I can work alongside you to sharpen your key messages, deepen understanding of your audiences, decide on your most important media targets, create benchmarks, and design media monitoring systems that are practical and useful.

I have lots of experience in the presentation of public policy, helping organisations reach the audiences that are important to them.

I give training on effective writing, building relationships with journalists, and dealing with media interviews.

Clients have included: Disasters Emergency Committee Scotland; Oxfam Scotland; See Me Scotland; Stop Climate Chaos Scotland; Southside Housing Association; Govanhill Housing Association; Linwood Community Development Trust; and Falkland Estate Trust.

With Cambium Advocacy, I have delivered work for: Self-Directed Support Scotland; Shelter Scotland; Citizens Advice Scotland; and The Poverty Alliance.

Through Abbey Solutions, I have delivered work for the West of Scotland Regional Equality Council.

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Media production

I'm an experienced producer of content for print, radio, television and digital outlets.

I've produced hundreds of hours of live television for BBC Scotland and BBC ALBA. I'm a BBC-trained video journalist. I've built and maintained websites for news organisations, community organisations and charities. I've been a reporter, an editor, and a sub-editor for newspapers. I've produced short films for Oxfam Scotland and Stop Climate Chaos Scotland. I've project-managed the creation of web and print communications products. I created and implemented the social media strategy for the BBC's Gaelic News Service.

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I've been a reporter in print, radio, television and on digital outlets.

Throughout my career, I've always tried to find original stories that are important. That has involved investigative reporting, using Freedom of Information requests, data journalism, and helping tell the stories of people who have knowledge and experience of the subject I'm looking at.

I'm particularly interested in how public policy impacts people's lives, and in the links between government and the private sector. Some of my stories have directly led to policy changes.

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Creative writing

I write poems in English and Scottish Gaelic and some have appeared in Poetry Scotland, Irish Pages, Northwords Now, An Guth, Gutter, New Writing Scotland and in the collection The Harbour. In 2013 my poem 'Lucozade' was shortlisted in the Comórtas Filíochta an Choirnéil Eoghain Uí Néill - the Irish / Scottish Gaelic poetry competition. My short novel 'Glainne' was published by Sandstone Press in 2015. I'm working on another novel 'Caleidoscòp', thanks to support from Comhairle nan Leabhraichean.

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David Eyre